Best Customer Behaviour videos for founders

259 talks on why customers buy, what they really want, user research — the ones founders and builders keep recommending. Free to watch, no login.

Startup & EntrepreneurshipSaaS & TechnologyInvestment & Venture CapitalMarketing & GrowthFounder Stories & DocumentariesSalesBusiness Psychology

• How to Talk to UsersEric Migicovsky · Y Combinator
• How to Find Product Market FitDavid Rusenko · Y Combinator
• A Framework for Finding Product-Market FitTodd Jackson · Lenny's Podcast
• How to Build Products Users LoveKevin Hale · Stanford CS183B
• Are We in Control of Our Decisions?Dan Ariely · TED
• Steve Jobs Insult ResponseMike Cane
• The puzzle of motivation | Dan Pink | TEDTED
• Gary Vaynerchuk Keynote at RailsConf 2010O'Reilly
• Gabe Newell: On Productivity, Economics, Political Institutions, and the Future of Corporationsblogphilofilms
• Video from Jeff Bezos about Amazon and Zappos07272009july
• Why Sony's Beta Videotape System Failed--and failed hard (Part 1)Technology Connections
• Choice, happiness and spaghetti sauce | Malcolm GladwellTED
• Adora Cheung - How to Prioritize Your TimeY Combinator
• Advantages Of A First-Time FounderY Combinator
• After PMF: People, Customers, Sales by Mathilde CollinY Combinator
• Andrew Ng: Building Faster with AIY Combinator
• Avni Patel Thompson at the Seattle Female Founders ConferenceY Combinator
• Ben Silbermann at Startup School 2012Y Combinator
• Ben Silbermann at Startup School SV 2016Y Combinator
• Brand Design Tips From Linear Founder Karri SaarinenY Combinator
• Breaking Down HackerRank's Survey of 40,000 Developers with Vivek RavisankarY Combinator
• Brian Donohue on Operating Instapaper Through an AcquisitionY Combinator
• Building a Startup is About Solving a Problem - Avni Patel Thompson of PoppyY Combinator
• Building Confidence In Yourself and Your IdeasY Combinator
• Building Product, Talking to Users, and Growing with Adora Cheung (How to Start a Startup 2014: 4)Y Combinator
• Building The World's Best Image Diffusion ModelY Combinator
• Chris Dixon at Startup School 2013Y Combinator
• Cindy Mi and Qi Lu Share Advice for Entrepreneurs Building Global CompaniesY Combinator
• Communicate with Users, Build Something They Want - Ryan Hoover of Product HuntY Combinator
• Consumer Startup Metrics | Startup SchoolY Combinator
• Content Marketing Tips from Experts at First Round Capital and Andreessen HorowitzY Combinator
• Critiquing Startup Mobile Apps with Glide CEOY Combinator
• Critiquing Startup Websites With Instacart's First DesignerY Combinator
• Dalton Caldwell's Whale AMAY Combinator
• Dan Siroker at Startup School 2013Y Combinator
• David Lee at Startup School NY 2014Y Combinator
• David Zeevi on Personalized Nutrition Based on Your Gut MicrobiomeY Combinator
• Design for Startups by Garry Tan (Part 1)Y Combinator
• DoorDash CEO: Customer Obsession, Surviving Startup Death & Creating A New MarketY Combinator
• DoorDash's Application Video for YC S13Y Combinator
• Dylan Field: Scaling Figma and the Future of DesignY Combinator
• Emily Weiss on the Insights That Grew Glossier - With Amy Buechler at the Female Founders ConferenceY Combinator
• Emmett Shear at Startup School SV 2014Y Combinator
• Female Founders Conference - Mountain ViewY Combinator
• Female Founders Conference - New YorkY Combinator
• From A Pivot To Building A $9.6 Billion Payroll CompanyY Combinator
• Funding Is an Outcome of Building a Good Business - Porter Braswell of JopwellY Combinator
• Gobble founder Ooshma Garg speaks at Female Founders Conference 2016Y Combinator
• Google Photos Product Lead and Bump Cofounder David Lieb with Gustaf AlströmerY Combinator
• Groww: If Your Customers Don't Love It or Hate It, You've Already LostY Combinator
• Harj Taggar - Choosing a Startup to Work AtY Combinator
• Helping African Businesses Get Paid, Shola Akinlade of PaystackY Combinator
• How David Lieb Turned a Failing Startup Into Google Photos | BackstoryY Combinator
• How Generosity Built Tech GiantsY Combinator
• How Meesho Became India’s Biggest Shopping AppY Combinator
• How Surbhi Sarna Built A $275M Biotech Company From NothingY Combinator
• How to Design Hardware Products with Hosain Rahman (How to Start a Startup 2014: Lecture 17)Y Combinator
• How To Earn Customers For LifeY Combinator
• How To Get AI Startup IdeasY Combinator
• How to Get and Test Startup Ideas - Michael SeibelY Combinator
• How to Get Started, Doing Things that Don't Scale, and Press (How to Start a Startup 2014: 8)Y Combinator
• How to Get Your First 10 CustomersY Combinator
• How To Get Your First UsersY Combinator
• How To Keep Your Users | Startup SchoolY Combinator
• How to Make Claude Code Your AI Engineering TeamY Combinator
• How to Run a User Interview with Emmett Shear (How to Start a Startup 2014: Lecture 16)Y Combinator
• How To Start A Dev Tools Company | Startup SchoolY Combinator
• How to Survive the Crypto Boom & Bust CycleY Combinator
• How To Talk To Users | Startup SchoolY Combinator
• How Zepto Became India's Fastest Growing StartupY Combinator
• Inside Claude Code With Its Creator Boris ChernyY Combinator
• Inside The Startup Reinventing The $6 Trillion Chemical Manufacturing IndustryY Combinator
• It's Surprising How Much Small Teams Can Get Done - Sam Chaudhary of ClassDojoY Combinator
• Jay Reno of Feather, a Furniture Subscription StartupY Combinator
• Jeremy Rossmann of Make School on Income Share Agreements and the Future of CollegeY Combinator
• Jessica Livingston at Female Founders Conference 2014Y Combinator
• Jessica Livingston : How to Build the FutureY Combinator
• Jessica Livingston on Cofounder Disputes and Making Something People WantY Combinator
• Jessica Livingston's Advice For FoundersY Combinator
• Kat Mañalac - How to Launch (Again and Again)Y Combinator
• Kat Manalac's Whale AMAY Combinator
• Keith Schacht and Doug Peltz on What Traction Feels Like - at YC Edtech NightY Combinator
• Laks Srini on Making Homeownership in Reach with ZeroDownY Combinator
• Leah Culver of Breaker and Tom Sparks of YC Answer Your Questions About Security and PodcastingY Combinator
• Legendary Consumer VC Predicts The Future Of AI ProductsY Combinator
• Lightcone: Consumer is back, What's getting funded now, The vibes immaculateY Combinator
• Making Music and Art Through Machine Learning - Doug Eck of MagentaY Combinator
• Mariya Nurislamova, Founder of Scentbird at the Female Founders ConferenceY Combinator
• Mark Zuckerberg at Startup School 2012Y Combinator
• Marques Brownlee on Building an Audience and Other Advice for CreatorsY Combinator
• Matt Cutts on the US Digital Service and Working at Google for 17 YearsY Combinator
• Michael Seibel - How to Plan an MVPY Combinator
• MMOs in the Instagram Era: Highrise (S18) - YC Gaming Tech Talks 2020Y Combinator
• Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of BacktracksY Combinator
• Office Hours at Startup School NY 2014Y Combinator
• Office Hours with Kevin & QasarY Combinator
• Olga Vidisheva Speaks at Female Founders Conference 2015Y Combinator
• One Order of Operations for Starting a Startup by Michael SeibelY Combinator
• Ooshma Garg: What are some of the challenges you face as the CEO of your startup?Y Combinator
• OpenClaw Creator: Why 80% Of Apps Will DisappearY Combinator
• Paul Graham: What are some common mistakes founders make?Y Combinator
• Paul Graham: What does it mean to do things that don't scale?Y Combinator
• Peter Reinhardt on Finding Product Market Fit at SegmentY Combinator
• Pick One Idea and Go DeepY Combinator
• Ryan Petersen on Building Flexport, a Modern Freight ForwarderY Combinator
• Sarah Chou on Finding Product-Market Fit in the Education Industry - at YC Edtech NightY Combinator
• Scaling Product | Fireside with Joe Gebbia and Reid HoffmanY Combinator
• Secrets You Can Learn From Your CustomersY Combinator
• Simple Products That Became Big Companies – Dalton Caldwell and Michael SeibelY Combinator
• Software Engineer Turned Youtuber - Jarvis JohnsonY Combinator
• Starting a Startup After Business School - Reham Fagiri and Kalam Dennis of AptDecoY Combinator
• Startup Experts Discuss Doing Things That Don't ScaleY Combinator
• Startup Experts Reveal Their Favorite Pivot StoriesY Combinator
• Stripe Head of Design Katie Dill Reviews Startup WebsitesY Combinator
• Suhail Doshi - How to Measure Your ProductY Combinator
• Tarpit Ideas: The SequelY Combinator
• The Best Consumer Startup Ideas Were Impossible Until NowY Combinator
• The Best Way To Launch Your Startup | Startup SchoolY Combinator
• The Most AI-Pilled CEO We KnowY Combinator
• The Number One Goal is Getting Started - Avni Patel Thompson of PoppyY Combinator
• Urska SrsenY Combinator
• Vidit Aatrey on Building Meesho, India's Top Reselling Platform, with Adora CheungY Combinator
• What Founders Can Do To Improve Their Design GameY Combinator
• When Should You Trust Your Gut?Y Combinator
• Why Design Matters: Lessons from Stripe, Lyft and AirbnbY Combinator
• Why Founders Shouldn't Think Like InvestorsY Combinator
• Why Startup Founders Should Launch Companies Sooner Than They ThinkY Combinator
• YC SUS: Aaron Epstein and Eric Migicovsky give website feedbackY Combinator
• YC SUS: Eric Migicovsky & Dalton Caldwell discuss pivoting & pitchingY Combinator
• YC SUS: Eric Migicovsky hosts founder office hoursY Combinator
• YC SUS: Kat Mañalac and Eric Migicovsky discuss Week 2 SUS LecturesY Combinator
• Zynga Founder: Consumer Is Not Investible Right Now - Thats Why You Should Build ItY Combinator
• Feeling stuck? Here's how to know when it's time to leave your job | Ada ChenLenny's Podcast
• How to build a high-performing growth team | Adam Fishman (Patreon, Lyft, ImperfectLenny's Podcast
• Why most AI products fail: Lessons from 50+ AI deployments at OpenAI, Google & AmazonLenny's Podcast
• Finding hidden growth opportunities in your product | Albert Cheng (Duolingo,Lenny's Podcast
• How to drive word of mouth | Nilan Peiris (CPO of Wise)Lenny's Podcast
• Making an impact through authenticity and curiosity | Ami Vora (CPO at Faire,Lenny's Podcast
• Behind the product: Replit | Amjad Masad (co-founder and CEO)Lenny's Podcast
• When enough is enough | Andy Johns (ex-FB, Twitter, Quora)Lenny's Podcast
• The power of strategic narrative | Andy RaskinLenny's Podcast
• Becoming more strategic, navigating difficult colleagues, founder mode, moreLenny's Podcast
• This will make you a better decision maker | Annie Duke (Thinking In Bets,Lenny's Podcast
• Building Lovable: $10M ARR in 60 days with 15 people | Anton Osika (CEO andLenny's Podcast
• Microsoft CPO: If you aren’t prototyping with AI you’re doing it wrong | AparnaLenny's Podcast
• How 80,000 companies build with AI: Products as organisms and the death ofLenny's Podcast
• Frameworks for product differentiation, team building, and first principlesLenny's Podcast
• Unorthodox frameworks for growing your product, career, and impact | BangalyLenny's Podcast
• $46B of hard truths: Why founders fail and why you need to run toward fearLenny's Podcast
• How Snyk built a product-led growth juggernaut | Ben Williams (VP of ProductLenny's Podcast
• Unpacking Amazon’s unique ways of working | Bill Carr (author of Working Backwards)Lenny's Podcast
• How to find work you love | Bob Moesta (Jobs-to-be-Done co-creator, authorLenny's Podcast
• Inside Canva: Coaches not managers, giving away your Legos, and embracingLenny's Podcast
• The things engineers are desperate for PMs to understand | Camille FournierLenny's Podcast
• How to achieve hypergrowth in your business and career | Carilu Dietrich (Atlassian)Lenny's Podcast
• Why most product managers are unprepared for the demands of a real startupLenny's Podcast
• How to sell your ideas and rise within your company | Casey Winters, EventbriteLenny's Podcast
• An operator’s guide to product strategy | Chandra Janakiraman (CPO at VRChat,Lenny's Podcast
• Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift,Lenny's Podcast
• The essence of product management | Christian Idiodi (SVPG)Lenny's Podcast
• The ultimate guide to OKRs | Christina Wodtke (Stanford)Lenny's Podcast
• Understanding the role of product ops | Christine Itwaru (Pendo)Lenny's Podcast
• Relentless curiosity, radical accountability, and HubSpot’s winning growthLenny's Podcast
• The AI-native startup: 5 products, 7-figure revenue, 100% AI-written code.Lenny's Podcast
• Building a culture of excellence | David Singleton (CTO of Stripe)Lenny's Podcast
• How Block is becoming the most AI-native enterprise in the world | Dhanji R.Lenny's Podcast
• How to discover your superpowers, own your story, and unlock personal growthLenny's Podcast
• The Godmother of AI on jobs, robots & why world models are next | Dr. Fei-FeiLenny's Podcast
• Figma’s CEO: Why AI makes design, craft, and quality the new moat for startupsLenny's Podcast
• Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)Lenny's Podcast
• The $1B Al company training ChatGPT, Claude & Gemini on the path to responsibleLenny's Podcast
• The new AI growth playbook for 2026 | How Lovable hit $200M ARR in one yearLenny's Podcast
• 10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox,Lenny's Podcast
• Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)Lenny's Podcast
• How Netflix builds a culture of excellence | Elizabeth Stone (CTO)Lenny's Podcast
• Taking control of your career | Ethan Evans (Amazon)Lenny's Podcast
• The ultimate guide to AEO: How to get ChatGPT to recommend your product |Lenny's Podcast
• How Shopify builds a high-intensity culture | Farhan Thawar (VP and Head ofLenny's Podcast
• Inside the expert network training every frontier AI model | Garrett LordLenny's Podcast
• Mastering onboarding | Lauryn Isford (Head of Growth at Airtable)Lenny's Podcast
• Scaling Duolingo, embracing failure, and insight into Latin America’s techLenny's Podcast
• How to break out of autopilot and create the life you want | Graham WeaverLenny's Podcast
• “Dumbest idea I’ve heard” to $100M ARR: Inside the rise of Gamma | Grant LeeLenny's Podcast
• Everyone’s an engineer now: Inside v0’s mission to create 100 million buildersLenny's Podcast
• The science of product, big bets, and how AI is impacting the future of musicLenny's Podcast
• Why AI evals are the hottest new skill for product builders | Hamel HusainLenny's Podcast
• LinkedIn’s product evolution and the art of building complex systems | HariLenny's Podcast
• The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)Lenny's Podcast
• How we restructured Airtable's entire org for AI | Howie Liu (co-founder andLenny's Podcast
• The future of AI in software development | Inbal Shani (CPO of GitHub)Lenny's Podcast
• Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)Lenny's Podcast
• Be fundamentally different, not incrementally better | Jag Duggal (Nubank,Lenny's Podcast
• Building product at Stripe: craft, metrics, and customer obsession | JeffLenny's Podcast
• The paths to power: How to grow your influence and advance your career | JeffreyLenny's Podcast
• Moving fast and navigating uncertainty | Jeremy Henrickson (Rippling, Coinbase)Lenny's Podcast
• The social radar: Y Combinator’s secret weapon | Jessica Livingston (co-founderLenny's Podcast
• Building minimum lovable products, stories from WeWork & Airbnb, and thrivingLenny's Podcast
• How embracing your emotions will accelerate your career | Joe Hudson (Art ofLenny's Podcast
• Managing nerves, anxiety, and burnout | Jonny Miller (Nervous Systems Mastery)Lenny's Podcast
• Competing with giants: An inside look at how The Browser Company builds productLenny's Podcast
• The UX Research reckoning is here | Judd Antin (Airbnb, Meta)Lenny's Podcast
• Leveraging mentors to uplevel your career | Jules Walter (YouTube, Slack)Lenny's Podcast
• How To Win Friends & Influence Decisions (Julie Zhuo) | Lenny & Friends SummitLenny's Podcast
• OpenAI researcher on why soft skills are the future of work | Karina NguyenLenny's Podcast
• Inside Linear: Building with taste, craft, and focus | Karri Saarinen (co-founder,Lenny's Podcast
• Building beautiful products with Stripe’s Head of Design | Katie Dill (Stripe,Lenny's Podcast
• An inside look at X’s Community Notes | Keith Coleman & Jay BaxterLenny's Podcast
• Leading with empathy | Keith Yandell (DoorDash, Uber)Lenny's Podcast
• How to unlock your product leadership skills | Ken Norton, Ex-GoogleLenny's Podcast
• Why not asking for what you want is holding you back | Kenneth Berger (execLenny's Podcast
• Taxi mafias, cash vaults & 100% MoM growth: The story of SEA’s biggest startupLenny's Podcast
• Unorthodox PM tips: Automating user insights, unselling candidates, decisionLenny's Podcast
• Inside Devin: The AI engineer that''s set to write 50% of its company’s codeLenny's Podcast
• Using behavioral science to improve your product | Kristen Berman (IrrationalLenny's Podcast
• Growth tactics from OpenAI and Stripe’s first marketer | Krithika ShankarramanLenny's Podcast
• Career frameworks, A/B testing, onboarding tips, selling to engineers | LauraLenny's Podcast
• The disease of process people | Marty CaganLenny's Podcast
• Product management theater | Marty Cagan (Silicon Valley Product Group)Lenny's Podcast
• The surprising truth about what closes deals: Insights from 2.5m sales conversationsLenny's Podcast
• The one question that saves product careers | Matt LeMayLenny's Podcast
• Are your fears giving you terrible advice? | Matt MocharyLenny's Podcast
• How to tell better stories | Matthew Dicks (Storyworthy)Lenny's Podcast
• Building Anchor, selling to Spotify, and lessons learned | Maya Prohovnik (HeadLenny's Podcast
• Lessons from Atlassian | Megan Cook (Head of Product, Jira)Lenny's Podcast
• The ultimate guide to product operations | Melissa Perri and Denise TillesLenny's Podcast
• Everything you’ve ever wanted to know about SAFe and the product owner roleLenny's Podcast
• An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (HeadLenny's Podcast
• How to work through fear, give hard feedback, and doing layoffs with graceLenny's Podcast
• Vision, conviction, and hype: How to build 0 to 1 inside a company | MihikaLenny's Podcast
• “I like being scared”: Molly Graham’s frameworks for rapid career growth |Lenny's Podcast
• How Palantir built the ultimate founder factory | Nabeel S. Qureshi (founder,Lenny's Podcast
• How to price your product | Naomi Ionita (Menlo Ventures)Lenny's Podcast
• How to measure AI developer productivity in 2025 | Nicole ForsgrenLenny's Podcast
• Driving alignment within teams, work-life balance, and the changing PM landscapeLenny's Podcast
• Strategies for becoming less distractible and improving focus | Nir EyalLenny's Podcast
• The 10 traits of great PMs, AI, and Slack’s approach to product | Noah WeissLenny's Podcast
• How to ask the right questions, project confidence, and win over skeptics |Lenny's Podcast
• 10 lessons on bootstrapping a $200m business | Patrick Campbell (ProfitWell)Lenny's Podcast
• What AI means for your product strategy | Paul Adams (CPO of Intercom)Lenny's Podcast
• Redefining success, money, and belonging | Paul Millerd (The Pathless Path)Lenny's Podcast
• Land your dream job in today’s market: negotiation tactics, job search councils,Lenny's Podcast
• A guide to difficult conversations, building high-trust teams, and designing a life you loveLenny's Podcast
• Good Strategy, Bad Strategy | Richard RumeltLenny's Podcast
• Inside Google''s AI turnaround: AI Mode, AI Overviews, and vision for AI-poweredLenny's Podcast
• 5 essential questions to craft a winning strategy | Roger Martin (author, advisor,Lenny's Podcast
• The role of AI in new product development | Ryan J. Salva (VP of Product atLenny's Podcast
• How to be more innovative | Sam Schillace (Microsoft deputy CTO, creator ofLenny's Podcast
• Why Uber’s CPO delivers food on weekends | Sachin KansalLenny's Podcast
• Why great AI products are all about the data | Shaun Clowes (CPO at Confluent)Lenny's Podcast
• Mental models for building products people love ft. Stewart ButterfieldLenny's Podcast
• Lessons in product leadership and AI strategy from Glean, Google, Amazon, andLenny's Podcast
• Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head ofLenny's Podcast
• Build better products with continuous product discovery | Teresa TorresLenny's Podcast
• The ultimate guide to paid growth | Timothy Davis (Shopify)Lenny's Podcast
• Why AI is disrupting traditional product management | Tomer Cohen (LinkedInLenny's Podcast
• An inside look at how CNN builds product | Upasna GautamLenny's Podcast
• A founder’s guide to crisis management | Uri Levine (Waze co-founder, serialLenny's Podcast
• Building a magical AI code editor used by over 1m developers in 4 months:Lenny's Podcast
• Persuasive communication and managing up | Wes Kao (Maven, altMBA, Section4)Lenny's Podcast